Data collection and analysis tools for integrated measures

Currently, several data collection tools exist to measure and monitor the daily traffic in urban areas. Such tools should also be used to provide data on passenger and freight movements to inform short-, medium- and long-term mobility plans. One of the objectives of this chapter is to provide an introduction to the current strategies available and used by medium-sized European cities for data collection, including traditional and more technological automated methods. It will provide information on where there are gaps and difficulties in data collection processes, analyse information relating to urban mobility data, draw conclusions and identify possible generic problems of cities by presenting current methods and solutions that have been developed in Europe for data collection. In addition, the results of two actions implemented in the cities of Turin and Kalamaria for the collection of data in a dynamic and innovative way will be shown, along with a tool developed to manage big data applications in the transport sector. As a conclusion, the main benefits of these tools and the traffic data gathering are highlighted.