the contribution focuses on the themes of interaction and usability in packging, specifically looking at flexible packaging and flowpack in particular. Behaviors, actions, habits that generate gestures and ways of using the product through the packaging are investigated. The handling, the gripping position, the modality and the opening point are some of the aspects analyzed and related to a good packaging design, attentive to the principles of accessibility and inclusion.
Interaction and usability in flexible packaging design / Bozzola, Marco - In: Flow wrap packaging: the most with the least. High protection, low impact / Lerma B., Dal Palù D.. - STAMPA. - Milano : Edizioni Ambiente, 2022. - ISBN 978-88-6627-358-5. - pp. 68-73
Interaction and usability in flexible packaging design
Bozzola, Marco
2022
Abstract
the contribution focuses on the themes of interaction and usability in packging, specifically looking at flexible packaging and flowpack in particular. Behaviors, actions, habits that generate gestures and ways of using the product through the packaging are investigated. The handling, the gripping position, the modality and the opening point are some of the aspects analyzed and related to a good packaging design, attentive to the principles of accessibility and inclusion.File | Dimensione | Formato | |
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CAP_Flowpack_2022Eng.pdf
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https://hdl.handle.net/11583/2963840