Worrying about the future means worrying about changes, both present and future environmental changes. But how will dramatic changes and consumer behaviour in a post-coronavirus world affect the future of fashion? What assets can design provide to rewire a system that has faltered so much? This essay aims to give meaning to the Covid-19 crisis by placing it precisely in the clothing indus- try context. It investigates the complex fashion system and the dynamics that are currently shaping this sector, catalysing it towards a sustainable new life. The paper also analyses future scenarios ex- isting in the fashion industry to define some guidelines for preferable post-pandemic future.

Future scenarios. The new life of the fashion industry in the post-pandemic scenario / Marino, Cristina; Remondino, CHIARA LORENZA (PROJECT. ESSAYS AND RESEARCHES). - In: A NEW LIFE FOR LANDSCAPE, ARCHITECTURE AND DESIGN / Scalisi F.. - STAMPA. - Palermo : Palermo University Press | New Digital Frontiers srl, 2021. - ISBN 978-88-5509-209-8. - pp. 212-223

Future scenarios. The new life of the fashion industry in the post-pandemic scenario

Cristina Marino;Chiara Remondino
2021

Abstract

Worrying about the future means worrying about changes, both present and future environmental changes. But how will dramatic changes and consumer behaviour in a post-coronavirus world affect the future of fashion? What assets can design provide to rewire a system that has faltered so much? This essay aims to give meaning to the Covid-19 crisis by placing it precisely in the clothing indus- try context. It investigates the complex fashion system and the dynamics that are currently shaping this sector, catalysing it towards a sustainable new life. The paper also analyses future scenarios ex- isting in the fashion industry to define some guidelines for preferable post-pandemic future.
2021
978-88-5509-209-8
978-88-5509-291-3
A NEW LIFE FOR LANDSCAPE, ARCHITECTURE AND DESIGN
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2951678