Future scenarios. The new life of the fashion industry in the post-pandemic scenario

Worrying about the future means worrying about changes, both present and future environmental changes. But how will dramatic changes and consumer behaviour in a post-coronavirus world affect the future of fashion? What assets can design provide to rewire a system that has faltered so much? This essay aims to give meaning to the Covid-19 crisis by placing it precisely in the clothing indus- try context. It investigates the complex fashion system and the dynamics that are currently shaping this sector, catalysing it towards a sustainable new life. The paper also analyses future scenarios ex- isting in the fashion industry to define some guidelines for preferable post-pandemic future.