Experiential tourism. Research, experimentation and innovation.

The aim of the experience developed within Alta Scuola Politecnica, in collaboration with the world of industry, was to simultaneously implement research and teaching, through experimentation and prototyping to identify new solutions and answers to the real problems of tourism and its most recent evolution into ‘experiential tourism’. A description of the experience and an assessment of the results achieved (in terms of research, production and academic education – highlighting the potential of a multiscale approach to the management of complexity – is part of the debate on the role of Universities in training and research and on synergies with industry, seeking to provide answers to the following questions: How can the quality of higher education and research activities in Universities be guaranteed, while working towards their practical application? How can we promote the ability to make the most of the meeting between supply and demand for innovative knowledge and technologies?