Today many companies throughout the world recognize the need to provide outstanding service to customers: for both mass market products and products devoted to professionals, an increasing level of customization is required. This, in turn, leads to high variability in design and manufacturing processes. Hence, a structured approach to manage such variability is necessary. For an effective mass-customization program, two organizational design principles could be introduced: (i) the definition of a set of standard modules and functional criteria; (ii) the development of a tool enabling customers designing his own product. The present paper aims to analyze the impacts of a product configurator, both inside and outside of a manufacturing company. Within the internal analysis, the studied aspects include business model transformation, organization change, economic benefits. The external impacts mainly involve supply chain effects, consequences on brand perception, and impacts on society. The presented analysis is applied to a manufacturer of machines for mixing inks.

Deployment of product configurators: Analysis of impacts within and outside the user company / D’Antonio, Gianluca; Mottola, Sara; Prencipe, Giovanni; ROSA BRUSIN, Arianna; Sauza Bedolla, Joel; Chiabert, Paolo (IFIP ADVANCES IN INFORMATION AND COMMUNICATION TECHNOLOGY). - In: IFIP Advances in Information and Communication Technology / Ríos J., Bernard A., Bouras A., Foufou S.. - STAMPA. - New York : Springer New York LLC, 2017. - ISBN 9783319729046. - pp. 440-449 [10.1007/978-3-319-72905-3_39]

Deployment of product configurators: Analysis of impacts within and outside the user company

D’Antonio, Gianluca;MOTTOLA, SARA;ROSA BRUSIN, ARIANNA;Sauza Bedolla, Joel;Chiabert, Paolo
2017

Abstract

Today many companies throughout the world recognize the need to provide outstanding service to customers: for both mass market products and products devoted to professionals, an increasing level of customization is required. This, in turn, leads to high variability in design and manufacturing processes. Hence, a structured approach to manage such variability is necessary. For an effective mass-customization program, two organizational design principles could be introduced: (i) the definition of a set of standard modules and functional criteria; (ii) the development of a tool enabling customers designing his own product. The present paper aims to analyze the impacts of a product configurator, both inside and outside of a manufacturing company. Within the internal analysis, the studied aspects include business model transformation, organization change, economic benefits. The external impacts mainly involve supply chain effects, consequences on brand perception, and impacts on society. The presented analysis is applied to a manufacturer of machines for mixing inks.
2017
9783319729046
IFIP Advances in Information and Communication Technology
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2705479
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo