APPROACH OF THE SYSTEMIC DESIGN IN MATERIAL AND INTANGIBLE CULTURE OF ESTRADA REAL: TERRITORIAL SERRO CASE

This study aimed to apply the Systemic Design methodology in the context of the Estrada Real (Royal Road), specifically in Serro Territory, in order to generate a new economic and development model in this location, by creating relationships between their production systems. The first step of the methodology involved the understanding the territory in all its amplitude, i.e., the history of the place, its physical and climatic aspects, its natural resources, its activities (social, cultural and productive), the way and the pace of life community, as well as its infrastructure. The second phase encompassed the systematization and analysis of existing artisanal production systems in Serro Territory. For such a field survey was conducted in which the artisans were interviewed and the production sites were visited. On this occasion, we investigated all output and input of their activities. In the third step of the methodology were designed the matter and energy flows of the nine production systems in question, from the analysis of the "negative points" that emerged in the previous step, as well as the characteristics and potential of the material and immaterial local resources. This process allowed the emergence of several new activities and new products. In the fourth and last step, the current system (existing) and the systemic system (proposed) were compared. Such confrontation demonstrated that, with the approach of Systemic Design the same territory would come to get, on average, an increase of 530% of products and 820% of activity, resulting therefore in a huge business volume. As envisioned results are highlighted: i) in the economic field: expansion of activities; increase in jobs; increase income generation in the community; ii) in the environmental sphere: sustainable management of natural resources; iii) in the cultural field: appreciation of culture; enhancement of local know-how; iv) in the social sector: improving quality of life; keeps its inhabitants in their territory.