Tuttovo: the pack tells the bio sauce: four packaging projects to communicate the quality of the organic product / Tuttovo: il pack racconta la salsa bio: quattro progetti di imballaggio per comunicare la qualità del prodotto biologico

Businesses operating in the intricate market of organic produce find it difficult to stand out from their competitors and to effectively convey product quality and sustainability values to their own customers. This proves to be even harder when the communication message is almost completely conveyed by the packaging, which is perceived as accountable for reflecting the corporate identity into the specialised shops. This need is what prompted Tuttovo Srl, a Piedmont-based small-medium agrindustrial enterprise, to take part in the EDEN project in order to share thoughts with the Department of Architecture and Design (DAD) team over how to make one’s own products speak through the pack, as well as how to promote new consumption styles that can lead consumers to choose premium products, such as those from the company.