Eco-sustainable packaging. Packaging as a communication tool to promote sensible behaviour and consumption. / Packaging ecosostenibile. Il packaging come strumento di comunicazione per promuovere comportamenti e consumi consapevoli.

Packaging as a means of communicating new lifestyles and sustainable behaviours that goes beyond its purely protective function. A package that suggests new rituals and measures up to social changes underway. A means of drawing closer attention to environmental needs that conveys new virtues and new scenarios where consumers can better identify as well as bringing along a new local identity and cultural values.