How process accumulation knowledge enables circular business model: a case study

The Waste of Electrical and Electronic Equipment industry is gaining primary importance within the circular economy, but its implementation is facing internal and external barriers. This paper shows how knowledge-accumulation favours the transition to circular-business-models in a traditional sector. It focuses on the internal barrier related to knowledge and technology and shows a successful overcome within the case study of Astelav Ri-Generation project. The company was able to make the transition to a circular-business-model, preserving the value of the product and achieving economic, environmental and social benefits. The research methodology proposes a holistic single-case study approach, multiple source of evidence have been used to collect different types of data. The study shows that the transition to a circular-business-model is not easy as it appears, but it is a long and complex process that requires accumulation of knowledge and its correct strategic application in the changing competitive environment.