Active mobility is the most convenient, healthy, environmental friendliness, suitable for short distance mode of transport. The individual and common benefits linked to the active mobility are recognized all over the world and they justify the growing interest in promoting the bike use. In order to suitably promote cycling, it is important to identify the factors that lead to choose the bicycle. This paper, through a factor analysis and a Hybrid Choice Model, analyzes the way in which the bike is perceived by “utilitarian bikers”, “hedonic bikers” and “non-cyclists”. The data used are drawn from a survey conducted by University of Cagliari (Italy) among a sample of 2752 individuals. The findings confirm a significant influence of socio-demographic variables on the propensity to be hedonic, utilitarian or non cyclists and that latent attitudinal variables can discriminate between utilitarian and non cyclists but cann ot discriminate between hedonic and non cyclists.

To play but not for travel: utilitarian, hedonic and non-cyclists in Cagliari, Italy / Sottile, Eleonora; Diana, Marco; Piras, Francesco; Meloni, Italo; Pirra, Miriam - In: Mapping the travel behavior genomeSTAMPA. - Amsterdam : Elsevier, 2020. - ISBN 9780128173404. - pp. 209-228 [10.1016/B978-0-12-817340-4.00012-7]

To play but not for travel: utilitarian, hedonic and non-cyclists in Cagliari, Italy

Diana, Marco;Pirra, Miriam
2020

Abstract

Active mobility is the most convenient, healthy, environmental friendliness, suitable for short distance mode of transport. The individual and common benefits linked to the active mobility are recognized all over the world and they justify the growing interest in promoting the bike use. In order to suitably promote cycling, it is important to identify the factors that lead to choose the bicycle. This paper, through a factor analysis and a Hybrid Choice Model, analyzes the way in which the bike is perceived by “utilitarian bikers”, “hedonic bikers” and “non-cyclists”. The data used are drawn from a survey conducted by University of Cagliari (Italy) among a sample of 2752 individuals. The findings confirm a significant influence of socio-demographic variables on the propensity to be hedonic, utilitarian or non cyclists and that latent attitudinal variables can discriminate between utilitarian and non cyclists but cann ot discriminate between hedonic and non cyclists.
2020
9780128173404
Mapping the travel behavior genome
File in questo prodotto:
File Dimensione Formato  
Pagine da GOULIAS_9780128173411.pdf

non disponibili

Descrizione: Versione editoriale
Tipologia: 2a Post-print versione editoriale / Version of Record
Licenza: Non Pubblico - Accesso privato/ristretto
Dimensione 215.57 kB
Formato Adobe PDF
215.57 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11583/2778980
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo