Video co-creation: i nuovi intermediari digitali per la produzione creativa nello scenario della convergenza

Digital media radically transform the patterns of production and consumption of cultural content: video and film in particular, are at the core of a reconfiguration process related to usage, creative production, distribution and new opportinities of aesthetic expression. The effects of "creative digital disruption" are though not mono-directional but delineate a complex field of cultural production. In the dynamics of production and consumption, the environment of co-creation in fact emerge as new digital intermediaries which can integrate the tensions of creative outsiders with the need to identify sustainable forms of recognition and enhancement of creativity . Through an empirical study on the main areas dedicated to the co-creation, the essay intends to identify a model of organizing production and creative thought to the role of technology platforms in the scenario of convergence.